Polltics know the most successful winning campaigns are supported by detailed research that reveals key information about voters, the things they care about and what drives their behavior. Our qualitative and quantitative research seeks to understand communities households and individuals, to develop a deep understanding of the electorate in order to drive behavior change.
POLLTICS has conducted research studies for candidates across India. Our research techniques are unique in not only do they draw on psycho-graphic and behavioral insights, but also in that they have been honed through two decades of practical field application. POLLTICS’s in-house research staff consistently works with local canvassers and candidate supporters to provide a powerful mixture of local knowledge assessed via our proprietary techniques. Looking at features such as the psychological structure of the electorate, the robustness of a campaign management organization and various big data sources, POLLTICS is prepared to offer a thoroughly insightful analysis of a candidate’s electoral environment.
POLLTICS has teams of researchers dedicated to understanding opposition campaigns. Research includes perception, strategy, and potential campaign and candidate weaknesses. We combine technology with cutting edge scientific research to produce insight by analysing data from a range of sources so we can discover and understand crucial information flows and connections.
Great campaigns must always be built on a solid knowledge of the conditions in a candidate’s nation or district. Attempting to marshal a complex campaign without a deep understanding of the prevailing social, economic and political dynamics of a region is for many candidates a recipe for failure. POLLTICS not only takes its analytics capacity far beyond that of most firms, our deep theoretical base allows us to form the most accurate constructs for measurement. We use specialist laboratories, advanced computing, and artificial intelligence to extract the maximum insights from our data.
POLLTICS believes that the predictive power of data is best uncovered in an organic, holistic person-rooted procedure, to this end we also incorporate physio-lingual analysis tools to uncover subconscious participant reasoning. Because of our deep wealth of experience built up over two decades of active political campaigning in all parts of the world POLLTICS are world leaders at analysing party structures. We can leverage this understanding to streamline your organisation and create a fighting fit party structure.
Target Audience Analysis:
As the world leader in Target Audience Analysis (TAA), we offer our clients unparalleled insight into public political opinions and unique recommendations for targeted voter engagement.
Behavioral Micro-Targeting:
Use advanced data analytics to identify groups of voters who share demographics, political beliefs and lifestyle, and use this insight to create unique messages designed to resonate with them.
Party Audit:
Party audits are useful for assessing campaign readiness and resource allocation in order to accurately measure capacity building needs and identify potential strengths and weaknesses.
Communication Management:
By gathering detailed information about the hierarchies within voter groups and political parties we can create efficient top-down and bottom-up message distribution systems.
Tracking Polls:
Ongoing real-time analysis of voter opinion and engagement with campaign candidates and issues in order to provide structured recommendations for refining communication strategies.
